Many people have said they love our work, especially the photos, that they feel very “international”.
Thank you. We really appreciate your support.
In reality, we have to go through a very long preparation to get the design right, thus getting the photos right.
First, we have to match the overall design with the right furniture pieces and lamps, after looking at many different designers from around the world. Then, we have to find the right decor items…… the bottles, the posters, the books, the cushions. And when it comes to the actual photo shooting day, we need to bring some extra props to fill up the place. It usually takes us several hours to set up the place before we can start taking the 1st picture. We have to make sure the carpet is folded right, adjust the position of every item, the angle of the chair and look at other little details…… as they appear in the viewfinder of our poor little camera. Finally, when we look at the selected pictures from the computer, we have to do some minor color grading, cropping and retouching to make them feel “magazinesque”.
There is a reason we call our service “Interior Design & Styling”, because, STYLING, is just as important as INTERIOR DESIGN. And of course, it gets a little more time-consuming since we insist to design each home a little differently, to follow our brand “hoo”, which stands for “home of one, one of a kind”.
Hope you can see all the efforts that go into it.
Follow us and LIKE our work at:http://www.facebook.com/homeofone http://www.instagram.com/hoo_homeofone
這次碰巧路過這間位於佳樂水附近的精品酒店，第一眼，已經被它的外形吸引。翠綠的草地上，並列著幾間純白建築；背面是山，前面是海，眼前盡是一望無際的視野。白色的外觀，不規則排列的窗戶，簡單中見細緻。開門進內，是本人十分喜歡的mid century modern配上industrial設計風格，尤其是那別具特色的cafe，正好坐上一個下午，喝著cappuccino，享受大自然的寧靜。房間大都是以minimal為主調，在天然光線的映照下，本來就不需要太多的修飾。
當下心想，希望將來我們能在這片南國天堂，開一家hoo精品民宿與大家分享我們的生活態度及品味。Hotel de Plus +樂水 地址：947屏東縣滿州鄉興海路36號 網址：www.hoteldeplus.com
To all of you 3D fans out there, there are 5 sets of pictures below for &Tradition new lamp collections. Can you tell which one is 3D (done by Xoio Studio) and which one is real picture? The answer is at the bottom of the page.
Answer: 1st of each set is 3D.
3D rendering has really come a long way, right? I think the 3D team must have spent hundreds of hours to come up with something that impressive. However, I am still not a big fan. Not that it isn’t good, I just think it lacks imagination.
“Real” and “Feel Real” are simply 2 different things.
This goes all the way back to my days in advertising, when we were forced to present super fine retouched layouts (we call them “lay-art”, which stood for “layout + artwork”), instead of rough sketches in the beginning. When the job was almost finished, 9 out of 10 times, clients would just compare the final print ad to the very first lay-art, then argued about the differences in the small details like skin tone, hair style, shadow… It was like we were getting punished by doing them a big favor in the beginning to help them “imagine” the final result.
Have we just shot ourselves in the foot? Should we have done it?
The same applies to 3D rendering, now that I am in interior design. I have had clients questioning why the final wall paint color was not “exactly” the same as the original 3D. It took me hours to explain that 3D was meant to be for “reference” only. They would then say we shouldn’t have presented those 3Ds, that they were not the same as the final apartment, that they were not real… so on and so forth.
Wait a minute, 3D aren’t supposed to be real.
I understand it’s the nature of this business, and sometimes it is necessary to do 3D rendering because it helps everyone to visualize and it is an impressive selling tool. But we still insist to do mood board, instead of some superfine 3D. Not that we are lazy, but we just think it is better to leave “room” for imagination. At the end of the day, it just comes down to managing expectation. And it doesn’t feel right to ask some “unreal” 3D rendering to create “real” expectation.
What do you think?
Got a chance to visit this nice Italian restaurant in Shanghai on the 1st day of Chinese New Year (mainly because all other chinese restaurants were either closed or fully booked). Originally I thought it would just be another over-priced tourist spot, stealing the beautiful view of the Bund. To my surprise, it was actually very reasonably priced and the food was very decent indeed. And I was definitely more attracted to the great interior design – the old wood flooring, the iron structure, the vintage decor and furniture, the wall details and cement texture, the mood lighting, AND, the mesmerizing VIEW.
It is vintage French loft design at its best, perfectly matching with the old colonial buildings at the Bund.
Next time you visit Shanghai, don’t forget to go to Mercato by Jean Georges, on the 6th Floor at Three on the Bund.
Sorry, we haven’t really updated our blog for a very long time. We were just too busy finishing up the projects towards the end of 2012. So, let’s start 2013 with the first piece of good news……
We are proud and excited to officially introduce our NEW sister brand: OOH
It stands for Out Of Home. It’s the opposite of hoo.
While hoo focuses on home design & styling, OOH does everything else, covering any Out-Of-Home project (we have actually been doing this for quite some time). From wedding venue design and office renovations, to cafe interiors and logo creation, OOH complements hoo to provide a total branding experience. Interior Design, Branding, PR, Anything.
To take a look at our work, please visit the official OOH Facebook page at:
Thank you for your continuous support for hoo & OOH!
1,700 Square Feet.
We have been preparing for this special project since May 2012. And after numerous rounds of modification, it’s finally ready to go! We are expecting to finish this colonial home by April 2013. Stay tuned.
This is one of my favorite homes of all time.
Located at the heart of Paris, it was designed by Italian Architect Antonio Virga for the Bonnard Family. It’s a mixture of vintage industrial style with modern elegance. Concrete beams. Natural wood flooring. Vintage furniture.
Nothing can top pure natural form.
If anyone wants us to help you do some sourcing at Marché aux Puces St-Ouen de Clignancourt (one of the oldest and most renowned Parisian flea markets), we will be happy to go on a exclusive shopping tour, anytime.