House of the Purple: Is it Branding? Is it Interior Design?
It is meant to be an exclusive club for Hyundai Card’s 20,000 Purple cardholders, the second largest credit card company in South Korea.
It is designed as a home, with a tasteful selection of classic designer pieces in this 300 square meters space, by Amsterdam-based branding expert “…,staat creative agency”.
See this excerpt from FRAME Issue 83, Nov/Dec 2011:
“What is it that money can’t buy? Friends and taste. The club had to be the home of a friend who welcomes you into his world of art, food, wine and music.” said Michiel Steyn, partner of …,staat creative agency.
“When you visit someone, you don’t walk into a place that’s furnished in a single style. It’s always an eclectic collection of stuff that’s been accumulated down through the years. So we became collectors – of furniture, art, books. lamps…” said Pepijn Smit, 3D designer.
That’s Branding, interpreted from an Interior Design point of view.
I simply couldn’t agree more.