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YC Chen
Founder/Creative Director

True Perfectionist. Passionate Surfer. Born in Shanghai. Raised in Hong Kong. Studied in the United States and graduated from the University of Michigan with a Bachelor of Business Administration honors degree. Spent 11 years in the advertising industry as a creative director. Took his creativity to the interior design field and started his interior design brand “hoo” in 2009, creating one-of-a-kind HAUTE COUTURE homes. Has been making a difference ever since.

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